In March, Geoff Young joined the Alumni Association as its new marketing director. Geoff is responsible for the development and ongoing administration of the affinity and sponsorship programs of the Alumni Association. 

In addition to overseeing the sale of Notre Dame alumni merchandise through the Irish Shop and other channels, Geoff will develop and implement marketing and promotional campaigns to increase awareness of and participation in the Alumni Association’s programs and services. He also will serve as the branding expert within the Alumni Association.

Geoff brings to his position a strong marketing background. For the last 14 years, he has worked at Pathfinders Advertising & Marketing Group, a highly regarded advertising agency in Mishawaka, Ind. Most recently, he served as account director, managing the relationship with some of the agency’s key clients, including the South Bend Visitors Bureau, the National Football Foundation and Hoosier Harley (a Harley-Davidson dealership). 

Geoff received an associate’s degree from Holy Cross College and a bachelor’s degree from Indiana University–Bloomington. He is the past president of the Holy Cross College Alumni Board of Directors.